TRU47 Joins New York Jets Small Business Partnership to Expand Awareness of Wellness, Recovery and Performance Solutions
TRU47, a health and wellness brand focused on recovery, hydration, longevity, grounding, and human performance, has joined the New York Jets Small Business Partnership as it continues to grow awareness of its products and solutions designed to help people live healthier, more active lives.
Through the partnership, delivered in collaboration with leader in hyperlocal sports marketing, Eleven Sports Media, TRU47 will gain access to a comprehensive suite of branding and fan engagement opportunities designed to increase awareness of the brand while connecting with one of the most passionate fan bases in professional sports.
TRU47 will connect with fans inside the 82,000-capacity MetLife Stadium, with the company's branding featuring on high-impact Ribbon LED platforms during every home game. The brand will also appear across the Gate Pylons, Videoboards, and IPTV screens, ensuring visibility to thousands of supporters throughout the season.
Edward A. Bugniazet, Founder & CEO of Rye Strategic Partners, said:
"The New York Jets Small Business Partnership represents much more than a marketing opportunity. It's about aligning our company with an iconic organization that shares our commitment to teamwork, performance, and community. As lifelong Jets fans, we're proud to be part of this network and look forward to helping more people improve their health, wellness, and quality of life through innovative products, strategic partnerships, and education."
Developed by Rye Strategic Partners, TRU47 offers a range of recovery, grounding, hydration, and sleep products designed to support overall health and performance. Whether supporting individuals on their wellness journey or organizations focused on employee wellbeing and performance, TRU47 is helping make healthier lifestyles more accessible. Through innovative products, strategic partnerships, and education, the company helps people prioritize long-term health, recovery, and performance.
The partnership comes during an exciting period of growth for the business. Over the past year, TRU47 has expanded its product offering and strategic partnerships across the recovery, hydration, and performance sectors. The company continues to grow its customer base nationwide while developing collaborations across the professional sports, fitness, and wellness sectors.
Mark Bronzo, Chief Strategist of Rye Strategic Partners, said:
"The Jets partnership provides an outstanding platform to expand awareness of our growing wellness platform while building meaningful relationships with other innovative businesses. We're excited to connect with organizations that value employee well-being, performance, and long-term health, and to continue creating partnerships that deliver measurable value."
As demand for wellness, recovery, and performance solutions continues to grow, TRU47 remains focused on helping individuals and organizations improve their overall wellbeing. Through its range of recovery, grounding, hydration, sleep, and performance products, alongside strategic partnerships and educational resources, the company is helping more people prioritize long-term health and resilience.
Tori Eurton, Go-to-Market Strategy & Brand Advisor of Rye Strategic Partners added: “Partnering with the New York Jets gives us an incredible opportunity to share our passion for wellness, recovery, and longevity with a broader audience. The Jets represent excellence, resilience, and community values that closely align with what we're building at Rye Strategic Partners and TRU47. For us, this isn't just about brand visibility, it’s about educating consumers, building authentic connections, and continuing scaling a trusted wellness brand that helps people perform at their best every day."
The New York Jets Small Business Partnership provides TRU47 with a platform to increase awareness of its growing brand while connecting with consumers who share a commitment to health, wellness, performance, and longevity.
To learn more about TRU47 and its range of wellness products, please visit https://tru47.com/
EDITORS NOTES
Eleven Sports Media helps local businesses partner with elite teams through in-venue media, content and community programmes, working with some of the biggest names in sport across the UK, Europe and the US.
Founded in the north-west of England, UK, in 2009, the company moved into new headquarters in Manchester in 2025, following a multimillion-pound investment from growth capital investors BGF (https://www.bgf.co.uk/).
Website: https://www.elevensportsmedia.com/
