Rhonda's Picks
A Message From TRU47’s New CEO, Rhonda Vetere
I’m thrilled to be leading the all-new TRU47. For my entire career, I’ve lived by a simple code: approach every challenge like an athlete. The same focus, discipline, and drive that propel me through every IRONMAN® race are the same principles I bring to the boardroom and every company I serve. For me, this isn't just a strategy; it's a lifestyle.
That’s why leading this brand feels so authentic. I immediately recognized a shared philosophy. TRU47 is more than a wellness brand, we are a premium lifestyle choice. We harness the natural power of silver to help you stay grounded, protected, and balanced. From what you wear to how you sleep, move, and breathe, TRU47 supports every part of your wellness journey.
In a life of constant motion, leading a global wellness lifestyle brand, training, and traveling, staying grounded isn't a luxury; it's essential for peak performance. That’s what our products help me achieve, and it's a feeling I want to share with all of you.
My invitation to you is simple:
Live well. Stay grounded. Be TRU to yourself and experience the new TRU47.
Here are my go-to TRU47 products;
these are the essentials I rely on to perform at my best.
GLOW
Silver Toner
Beige Grounding &
EMF Blocking Lounger
Silver Infused Sleep
Tight Pure Essential Oil
Low-Cut Cotton
Grounding Socks
Essential Oil
Nebulizing Diffuser
Grounding Mats for
Beds - Natural Color
Silver Infused Sweet
Orange Pure Essential Oil
Silver Shimmer
Hydrating Creme
About Rhonda Vetere
As a proven force for good and a renowned change maker, Rhonda Vetere is a global C-suite technology executive, two-time author, and World Record Holder often referred to as a “Corporate Athlete.” She embraces a life of wellness which aligns with the ethos of TRU47®, making her the perfect person to be at the helm of the all-new TRU47®. Named one of the most powerful women in technology three years running, Rhonda applies her deep expertise in digital transformation and crisis leadership. She has spearheaded global initiatives for firms including The Estée Lauder Companies, JPMorgan Chase, and has served as a board member for Laureus Sport for Good. Vetere has overseen 23 M&A transactions, all with the goal of accelerating growth and doubling the bottom line for companies worldwide. A dedicated STEM Ambassador and endurance athlete, she embodies a model of action and empowerment, whether she is managing global teams, racing in back-to-back IRONMAN 70.3 World Championships, or mentoring the next generation of leaders.