The saying “great ideas and products are born out of need or challenges” rings true for all TRU47®. Our AHA moment came about in just this way. About five years ago our founder got very ill from a bacterial infection that was traced back to an evening at a popular restaurant.
Although not conclusive, the findings indicated germs were picked up from the table, the plate rim, or condiment bottles, not food poisoning. Post recovering, she shortly thereafter was checking out at a chain drugstore in town where she encountered another concerning event.
The cashier – who was at least thoughtful enough to turn away when he sneezed – returned and said, “I can’t believe I’m getting the flu so early”. He then proceeded to grab the neck of her water bottle and put it in her bag.
Being a believer in natural and safe wellness innovations, she was somewhat familiar with the anti-microbial benefits of silver. As someone fortunate to be very healthy, her restaurant ailment and the drug store episode heightened and prioritized her further investigation into silver’s anti-bacterial attributes. It was out of this pursuit and close to a year of scientific study and development, that TRU47 was born.
More About Silver - Benefits & Features
It’s a well-known fact that over the past six thousand years, many civilizations have recognized the healing properties of silver, starting with the Macedonian culture. They even used it in wound care. The documented traditional medicinal uses of silver started to disappear as antibiotics were introduced and the pharmaceutical industries started to evolve and flourish. Silver is a time-tested solution to many of life’s daily ailments. Pure silver inhibits 99% of germs, fungi and viruses as well as bacteria that can cause odors.
What is unique and distinct about TRU47 is even more timely today as bacteria and viruses are “smart” and becoming more pervasive. Many of the chemical and alcohol based anti-microbial products on the market build up resistance after repeated use, as well as dry and crack skin exposing one’s body to vulnerable gateways into internal systems.
Advantages and benefits of TRU47 compared to other anti-microbial gels, sprays and disinfectant wipes on the market are plenty. Most anti-microbial products contain a minimum of 62% alcohol/ethanol or they are not effective as bacteria, fungi or virus killers. (Equal to a 120 proof drink).
Alcohol and chemicals can also destroy the good “beneficial” bacteria our bodies need that lies under the skin’s oily layer. TRU47 collection of woven products are made of 99.99% pure silver and are NOT Nano-technology (“Nano”, to many, sounds futuristic, but it is not healthy for people or the planet). Our products contain no alcohol, chemicals or toxins and are safe, portable and easy to carry anywhere.
All collections are natural and have lasting reusability - making them a more economical choice.
Human & Eco-Friendly Solutions
It’s important to be aware that skin is the largest organ of absorption in the body. Many of us care about what we eat, but often pay little or no attention to what we touch or put on our skin.
We’re not germaphobes at TRU47. That said, as we have become more aware of, and some of us personally impacted by the ever expanding life of pesky and harmful germs and viruses, we were inspired to create natural, safe and effective alternatives to chemically-based options and share our products with you and the world. We hope you enjoy them – and use yours often and everywhere!